bbcgoodfood.com
Heavy tracking seen
30/100
- The banner’s alternative to accepting was a paid option: “Reject & Pay”
- The banner asked visitors to accept 92 ad-industry “partners”
- 28 cross-site tracking companies were seen after accepting
- A session-recording service was seen (Hotjar)
Where the data went
From our checker in London to 18 tracker server locations in 9 countries. Drag to spin.
- Advertising
- Data broker
- Session recording
- Analytics
- Our checker (London)
Server locations
Tap one to find it on the globe
Companies
Who showed up
- 01GGoogleAd network, analytics and search · Mountain View · servers in Dublin, Palo AltoAdvertisingBeforeAfter accept
- 02AAdformAd platform · Copenhagen · servers in CopenhagenAdvertisingBeforeAfter accept
- 03AAdobeMarketing analytics and ad platform · San Jose · servers in ClevelandData brokerBeforeAfter accept
- 04AAmazon AdsAd network · Seattle · servers in London, Seattle (South Lake Union)AdvertisingBeforeAfter accept
- 05CCriteoRetargeting ad network · Paris · servers in Paris, GroningenAdvertisingBeforeAfter accept
- 06DDoubleVerifyAd verification · New YorkAdvertisingBeforeAfter accept
- 07EEpsilonMarketing data (data broker) · Irving, TX · servers in Frankfurt am MainData brokerBeforeAfter accept
- 08EEquativAd exchange · Paris · servers in Palo Alto, AmsterdamAdvertisingBeforeAfter accept
- 09GGumGumContextual ads · Santa Monica · servers in DublinAdvertisingBeforeAfter accept
- 10HHotjarSession recording and heatmaps · St Julian’s · servers in Dusseldorf, LondonSession recordingBeforeAfter accept
- 11IID5Shared ad identity · London · servers in RoubaixData brokerBeforeAfter accept
- 12IIndex ExchangeAd exchange · Toronto · servers in Toronto (Old Toronto)AdvertisingBeforeAfter accept
- 13LLinkedInProfessional network and ad platform · Sunnyvale · servers in LondonAdvertisingBeforeAfter accept
- 14LLiveRampIdentity graph (data broker) · San Francisco · servers in Seattle (South Lake Union)Data brokerBeforeAfter accept
- 15LLotameData platform (data broker) · Columbia, MD · servers in DublinData brokerBeforeAfter accept
- 16MMagniteAd exchange · Los Angeles · servers in London, AshburnAdvertisingBeforeAfter accept
- 17MMicrosoftAd network and analytics · Redmond · servers in Dublin, LondonAdvertisingBeforeAfter accept
- 18OOpenXAd exchange · Pasadena · servers in Kansas CityAdvertisingBeforeAfter accept
- 19PPermutiveAudience data for publishers · London · servers in Kansas City, LondonData brokerBeforeAfter accept
- 20PPubMaticAd exchange · Redwood City · servers in Singapore, LondonAdvertisingBeforeAfter accept
- 21QQuantcastAudience data and ads · San Francisco · servers in AshburnAdvertisingBeforeAfter accept
- 22RRTB HouseRetargeting ad network · Warsaw · servers in AmsterdamAdvertisingBeforeAfter accept
- 23SSkimlinksAffiliate links · London · servers in Frankfurt am Main, Kansas CityAdvertisingBeforeAfter accept
- 24SSovrnAd exchange · Boulder · servers in Dublin, AshburnAdvertisingBeforeAfter accept
- 25TTeadsContent recommendation and video ads · New York · servers in ChicagoAdvertisingBeforeAfter accept
- 26TThe Trade DeskAd buying platform and identity (UID2) · Ventura · servers in Seattle (South Lake Union)AdvertisingBeforeAfter accept
- 27TTripleLiftAd exchange · New York · servers in Frankfurt am MainAdvertisingBeforeAfter accept
- 28YYahooAd network · New York · servers in LondonAdvertisingBeforeAfter accept
- 29OOptimizelyA/B testing · New York · servers in Montreal, Kansas CityAnalyticsBeforeAfter accept
- 30SSegmentCustomer data platform · San Francisco · servers in DublinAnalyticsBeforeAfter accept
From our last check on 20 Oct 2026 from London: homepage only, three fresh visits (did nothing, clicked reject, clicked accept). Server locations are approximate, from the IP addresses we connected to. Some requests after rejecting may be strictly necessary services; this is what we observed, not proof that the site broke the law. How we check · Run this site? Ask for a re-check or add a statement
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