independent.co.uk
Heavy tracking seen
17/100
- The banner’s alternative to accepting was a paid option: “PAY TO REMOVE ADS”
- 5 tracking companies were seen loading before any choice was made
- 7 cross-site tracking companies were seen after accepting
- Device-fingerprinting techniques seen (canvas, audio, webgl)
Where the data went
From our checker in London to 20 tracker server locations in 10 countries. Drag to spin.
- Advertising
- Data broker
- Analytics
- Our checker (London)
Server locations
Tap one to find it on the globe
Companies
Who showed up
- 01AAmazon AdsAd network · Seattle · servers in London, DusseldorfAdvertisingBeforeAfter accept
- 02BBomboraB2B intent data · New York · servers in Kansas CityData brokerBeforeAfter accept
- 03DDoubleVerifyAd verification · New York · servers in Montreal, Toronto (Old Toronto)AdvertisingBeforeAfter accept
- 04GGoogleAd network, analytics and search · Mountain View · servers in Dublin, Palo AltoAdvertisingBeforeAfter accept
- 05PPermutiveAudience data for publishers · London · servers in London, Kansas CityData brokerBeforeAfter accept
- 06CChartbeatAudience analytics · New York · servers in Seattle (South Lake Union), LondonAnalyticsBeforeAfter accept
- 07IIntegral Ad ScienceAd verification · New York · servers in AshburnAdvertisingBeforeAfter accept
- 08TThe Trade DeskAd buying platform and identity (UID2) · Ventura · servers in Seattle (South Lake Union)AdvertisingBeforeAfter accept
From our last check on 20 Oct 2026 from London: homepage only, three fresh visits (did nothing, clicked reject, clicked accept). Server locations are approximate, from the IP addresses we connected to. Some requests after rejecting may be strictly necessary services; this is what we observed, not proof that the site broke the law. How we check · Run this site? Ask for a re-check or add a statement
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