babycentre.co.uk
Heavy tracking seen
10/100
- 5 tracking companies were seen loading before any choice was made
- 6 tracking companies were seen after we clicked reject
- The banner asked visitors to accept 948 ad-industry “partners”
- 18 cross-site tracking companies were seen after accepting
Where the data went
From our checker in London to 17 tracker server locations in 9 countries. Drag to spin.
- Advertising
- Analytics
- Data broker
- Our checker (London)
Server locations
Tap one to find it on the globe
Companies
Who showed up
- 01AAmazon AdsAd network · Seattle · servers in London, Seattle (South Lake Union)AdvertisingBeforeAfter rejectAfter accept
- 02DDoubleVerifyAd verification · New York · servers in London, BostonAdvertisingBeforeAfter rejectAfter accept
- 03GGoogleAd network, analytics and search · Mountain View · servers in Dublin, Palo AltoAdvertisingBeforeAfter rejectAfter accept
- 04MMagniteAd exchange · Los Angeles · servers in London, AshburnAdvertisingBeforeAfter rejectAfter accept
- 05MMicrosoftAd network and analytics · Redmond · servers in Seattle (South Lake Union), DublinAdvertisingBeforeAfter rejectAfter accept
- 06CComscoreAudience measurement · Reston · servers in DublinAnalyticsBeforeAfter rejectAfter accept
- 07TThe Trade DeskAd buying platform and identity (UID2) · Ventura · servers in Toronto (Old Toronto), Seattle (South Lake Union)AdvertisingBeforeAfter rejectAfter accept
- 08AAdformAd platform · Copenhagen · servers in CopenhagenAdvertisingBeforeAfter rejectAfter accept
- 09AAdobeMarketing analytics and ad platform · San Jose · servers in Elk GroveData brokerBeforeAfter rejectAfter accept
- 10CCriteoRetargeting ad network · Paris · servers in Groningen, ParisAdvertisingBeforeAfter rejectAfter accept
- 11IIndex ExchangeAd exchange · Toronto · servers in Toronto (Old Toronto)AdvertisingBeforeAfter rejectAfter accept
- 12NNexxenVideo ads · London · servers in CardiffAdvertisingBeforeAfter rejectAfter accept
- 13OOpenXAd exchange · Pasadena · servers in Kansas CityAdvertisingBeforeAfter rejectAfter accept
- 14PPubMaticAd exchange · Redwood City · servers in London, SingaporeAdvertisingBeforeAfter rejectAfter accept
- 15RRTB HouseRetargeting ad network · Warsaw · servers in AmsterdamAdvertisingBeforeAfter rejectAfter accept
- 16SSkimlinksAffiliate links · London · servers in Frankfurt am Main, Kansas CityAdvertisingBeforeAfter rejectAfter accept
- 17TTaboolaContent recommendation ads · New York · servers in LondonAdvertisingBeforeAfter rejectAfter accept
- 18TTeadsContent recommendation and video ads · New York · servers in Frankfurt am MainAdvertisingBeforeAfter rejectAfter accept
- 19YYahooAd network · New York · servers in LondonAdvertisingBeforeAfter rejectAfter accept
- 20CCloudflare Web AnalyticsWeb analytics (cookieless) · San Francisco · servers in MontrealAnalyticsBeforeAfter rejectAfter accept
From our last check on 24 Oct 2026 from London: homepage only, three fresh visits (did nothing, clicked reject, clicked accept). Server locations are approximate, from the IP addresses we connected to. Some requests after rejecting may be strictly necessary services; this is what we observed, not proof that the site broke the law. How we check · Run this site? Ask for a re-check or add a statement
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