royalroad.com
Heading to royalroad.com? Heads up: it’ll track you. 15 companies follow visitors from here.
Heavy tracking seen
5/100
- 4 tracking companies were seen loading before any choice was made
- We didn’t find a reject button on the first screen of the cookie banner
- The banner asked visitors to accept 1,033 ad-industry “partners”
- 15 cross-site tracking companies were seen after accepting
- Device-fingerprinting techniques seen (audio, canvas)
Where the data went
From our checker in London to 12 tracker server locations in 8 countries. Drag to spin.
- Advertising
- Data broker
- Analytics
- Our checker (London)
Server locations
Tap one to find it on the globe
Companies
Who showed up
- 01AAmazon AdsAd network · Seattle · servers in London, Seattle (South Lake Union)AdvertisingBeforeAfter accept
- 02GGoogleAd network, analytics and search · Mountain View · servers in Dublin, Palo AltoAdvertisingBeforeAfter accept
- 03IID5Shared ad identity · London · servers in Montreal, RoubaixData brokerBeforeAfter accept
- 04LLotameData platform (data broker) · Columbia, MD · servers in Frankfurt am Main, DublinData brokerBeforeAfter accept
- 05CComscoreAudience measurement · Reston · servers in LondonAnalyticsBeforeAfter accept
- 06CCriteoRetargeting ad network · Paris · servers in ParisAdvertisingBeforeAfter accept
- 07EEquativAd exchange · Paris · servers in AmsterdamAdvertisingBeforeAfter accept
- 08GGumGumContextual ads · Santa Monica · servers in DublinAdvertisingBeforeAfter accept
- 09LLiveRampIdentity graph (data broker) · San Francisco · servers in Kansas CityData brokerBeforeAfter accept
- 10MMagniteAd exchange · Los Angeles · servers in AmsterdamAdvertisingBeforeAfter accept
- 11MMicrosoftAd network and analytics · Redmond · servers in DoylestownAdvertisingBeforeAfter accept
- 12OOpenXAd exchange · Pasadena · servers in Kansas CityAdvertisingBeforeAfter accept
- 13PPubMaticAd exchange · Redwood City · servers in SingaporeAdvertisingBeforeAfter accept
- 14SSeedtagContextual ads · Madrid · servers in Kansas CityAdvertisingBeforeAfter accept
- 15SSovrnAd exchange · Boulder · servers in DublinAdvertisingBeforeAfter accept
- 16TThe Trade DeskAd buying platform and identity (UID2) · Ventura · servers in Seattle (South Lake Union)AdvertisingBeforeAfter accept
From our last check on 27 Oct 2026 from London: homepage only, three fresh visits (did nothing, clicked reject, clicked accept). Server locations are approximate, from the IP addresses we connected to. Some requests after rejecting may be strictly necessary services; this is what we observed, not proof that the site broke the law. How we check · Run this site? Ask for a re-check or add a statement
Last checked
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