word.tips
Heading to word.tips? Heads up: it’ll track you. 12 companies follow visitors from here.
Heavy tracking seen
20/100
- 2 tracking companies were seen loading before any choice was made
- No tracking companies were seen after we clicked reject
- The banner asked visitors to accept 196 ad-industry “partners”
- 12 cross-site tracking companies were seen after accepting
- A session-recording service was seen (Microsoft)
Where the data went
From our checker in London to 13 tracker server locations in 8 countries. Drag to spin.
- Advertising
- Session recording
- Analytics
- Data broker
- Our checker (London)
Server locations
Tap one to find it on the globe
Companies
Who showed up
- 01GGoogleAd network, analytics and search · Mountain View · servers in Dublin, Palo AltoAdvertisingBeforeAfter rejectAfter accept
- 02MMicrosoftAd network and analytics · Redmond · servers in Zurich, Seattle (South Lake Union)Session recordingBeforeAfter rejectAfter accept
- 03CCloudflare Web AnalyticsWeb analytics (cookieless) · San Francisco · servers in MontrealAnalyticsBeforeAfter rejectAfter accept
- 04AAmazon AdsAd network · Seattle · servers in LondonAdvertisingBeforeAfter rejectAfter accept
- 05CCriteoRetargeting ad network · Paris · servers in ParisAdvertisingBeforeAfter rejectAfter accept
- 06EEquativAd exchange · Paris · servers in AmsterdamAdvertisingBeforeAfter rejectAfter accept
- 07IID5Shared ad identity · London · servers in Montreal, RoubaixData brokerBeforeAfter rejectAfter accept
- 08LLiveRampIdentity graph (data broker) · San Francisco · servers in Kansas CityData brokerBeforeAfter rejectAfter accept
- 09LLotameData platform (data broker) · Columbia, MD · servers in Frankfurt am Main, DublinData brokerBeforeAfter rejectAfter accept
- 10MMagniteAd exchange · Los Angeles · servers in AmsterdamAdvertisingBeforeAfter rejectAfter accept
- 11OOpenXAd exchange · Pasadena · servers in Kansas CityAdvertisingBeforeAfter rejectAfter accept
- 12PPubMaticAd exchange · Redwood City · servers in Palo AltoAdvertisingBeforeAfter rejectAfter accept
- 13TThe Trade DeskAd buying platform and identity (UID2) · Ventura · servers in Seattle (South Lake Union)AdvertisingBeforeAfter rejectAfter accept
From our last check on 27 Oct 2026 from London: homepage only, three fresh visits (did nothing, clicked reject, clicked accept). Server locations are approximate, from the IP addresses we connected to. Some requests after rejecting may be strictly necessary services; this is what we observed, not proof that the site broke the law. How we check · Run this site? Ask for a re-check or add a statement
Last checked
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