wowhead.com
Heading to wowhead.com? Heads up: it’ll track you. 33 companies follow visitors from here.
Privacy grade27 Oct 2026
F
Heavy tracking seen
0/100
- 14 tracking companies were seen loading before any choice was made
- 4 tracking companies were seen after we clicked reject
- The banner asked visitors to accept 952 ad-industry “partners”
- 33 cross-site tracking companies were seen after accepting
- Device-fingerprinting techniques seen (canvas, webgl, audio)
Tracking companies seen33 can follow people across sites34
Seen before any choice14 can follow people across sites14
Cross-site trackers after rejectafter we clicked “Reject All”4
Ad “partners” in the bannerconsent tool: OneTrust952
Countries data went to22 server locations10
Fingerprinting seencanvas, webgl, audio3
Where the data went
From our checker in London to 22 tracker server locations in 10 countries. Drag to spin.
- Advertising
- Data broker
- Social
- Analytics
- Our checker (London)
Server locations
Tap one to find it on the globe
Companies
Who showed up
- 01GGoogleAd network, analytics and search · Mountain View · servers in Dublin, Palo AltoAdvertisingBeforeAfter rejectAfter accept
- 02OOpenXAd exchange · Pasadena · servers in Kansas CityAdvertisingBeforeAfter rejectAfter accept
- 03PPubMaticAd exchange · Redwood City · servers in Singapore, Palo AltoAdvertisingBeforeAfter rejectAfter accept
- 04QQuantcastAudience data and ads · San Francisco · servers in Ashburn, Seattle (South Lake Union)AdvertisingBeforeAfter rejectAfter accept
- 05AAmazon AdsAd network · Seattle · servers in London, Seattle (South Lake Union)AdvertisingBeforeAfter rejectAfter accept
- 06EEpsilonMarketing data (data broker) · Irving, TX · servers in Frankfurt am MainData brokerBeforeAfter rejectAfter accept
- 07IID5Shared ad identity · London · servers in Montreal, RoubaixData brokerBeforeAfter rejectAfter accept
- 08IIntegral Ad ScienceAd verification · New York · servers in AshburnAdvertisingBeforeAfter rejectAfter accept
- 09LLotameData platform (data broker) · Columbia, MD · servers in Frankfurt am Main, DublinData brokerBeforeAfter rejectAfter accept
- 10MMagniteAd exchange · Los Angeles · servers in Ashburn, AmsterdamAdvertisingBeforeAfter rejectAfter accept
- 11MMicrosoftAd network and analytics · Redmond · servers in DublinAdvertisingBeforeAfter rejectAfter accept
- 12NNexxenVideo ads · London · servers in CardiffAdvertisingBeforeAfter rejectAfter accept
- 13TThe Trade DeskAd buying platform and identity (UID2) · Ventura · servers in Toronto (Old Toronto), Seattle (South Lake Union)AdvertisingBeforeAfter rejectAfter accept
- 14TTripleLiftAd exchange (native ads) · New York · servers in Frankfurt am MainAdvertisingBeforeAfter rejectAfter accept
- 15333AcrossAd exchange and identity · New York · servers in New YorkAdvertisingBeforeAfter rejectAfter accept
- 16AAdformAd platform · Copenhagen · servers in CopenhagenAdvertisingBeforeAfter rejectAfter accept
- 17AAdobeMarketing analytics and ad platform · San Jose · servers in Frankfurt am Main, ClevelandAdvertisingBeforeAfter rejectAfter accept
- 18CCriteoRetargeting ad network · Paris · servers in Groningen, ParisAdvertisingBeforeAfter rejectAfter accept
- 19EEquativAd exchange · Paris · servers in Amsterdam, BostonAdvertisingBeforeAfter rejectAfter accept
- 20EExperianCredit bureau and identity data · Dublin · servers in Kansas CityData brokerBeforeAfter rejectAfter accept
- 21GGumGumContextual ads · Santa Monica · servers in DublinAdvertisingBeforeAfter rejectAfter accept
- 22IIndex ExchangeAd exchange · Toronto · servers in Montreal, Toronto (Old Toronto)AdvertisingBeforeAfter rejectAfter accept
- 23IInMobiMobile ads · Bengaluru · servers in Groningen, AshburnAdvertisingBeforeAfter rejectAfter accept
- 24KKargoMobile ads · New York · servers in Frankfurt am MainAdvertisingBeforeAfter rejectAfter accept
- 25LLinkedInProfessional network and ad platform · Sunnyvale · servers in LondonAdvertisingBeforeAfter rejectAfter accept
- 26LLiveRampIdentity graph (data broker) · San Francisco · servers in Kansas CityData brokerBeforeAfter rejectAfter accept
- 27MMedia.netContextual ads · Dubai · servers in Boston, Kansas CityAdvertisingBeforeAfter rejectAfter accept
- 28RRTB HouseRetargeting ad network · Warsaw · servers in AmsterdamAdvertisingBeforeAfter rejectAfter accept
- 29SSeedtagContextual ads · Madrid · servers in Kansas CityAdvertisingBeforeAfter rejectAfter accept
- 30SShareThisShare buttons and audience data · Palo Alto · servers in DublinSocialBeforeAfter rejectAfter accept
- 31SSovrnAd exchange · Boulder · servers in Dublin, AshburnAdvertisingBeforeAfter rejectAfter accept
- 32TTeadsContent recommendation and video ads · New York · servers in ChicagoAdvertisingBeforeAfter rejectAfter accept
- 33YYahooAd network · New York · servers in LondonAdvertisingBeforeAfter rejectAfter accept
- 34CCloudflare Web AnalyticsWeb analytics (cookieless) · San Francisco · servers in MontrealAnalyticsBeforeAfter rejectAfter accept
From our last check on 27 Oct 2026 from London: homepage only, three fresh visits (did nothing, clicked reject, clicked accept). Server locations are approximate, from the IP addresses we connected to. Some requests after rejecting may be strictly necessary services; this is what we observed, not proof that the site broke the law. How we check · Run this site? Ask for a re-check or add a statement
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